Tuesday, July 22, 2014

Review: Powerbilt Air Force One DFX Tour Black Driver


by Chris Nickel (Golf WRX)

Pros: The Powerbilt AFO DFX Tour Black driver offers some of the fastest ball speeds and most consistent smash factors we’ve seen in testing, all in a deep-faced design that frames the ball quite nicely. In addition, Powerbilt offers stock shafts (no upcharge) from Aldila, Fujikura and Graphite Design.

Cons: The lack of adjustability and name recognition in the marketplace make it difficult to establish immediate credibility. As such, many big box stores and green grass accounts may not have demo clubs available for potential customers to try.

Takeaway: If you are more concerned about performance than a brand name and you don’t mind a non-adjustable head, this driver is extremely fast and forgiving. With an MSRP of $299, the increase in ball speed comes at a great value.

Overview

OEM’s are chasing the holy grail of drivers more than ever before. At the same time, consumers want the “one arrow quiver” in the form of a driver that gives them both maximum distance and maximum forgiveness. To that end, Powerbilt, which hasn’t exactly been a major player in the premium driver market, is reintroducing itself with the 2014 AFO DFX Tour Black Driver.


This driver, which features a glued (non-adjustable) head is offered in lofts of 8.5, 9.5, 10.5 and 12.5 degrees. The 8.5 and 9.5 degree models are currently right-hand only. Stock length for this club is 45.5 inches and swing weight as tested was D5.

Stock (no upcharge) shafts include the Graphite Design G-Series, Fujikura Fuel, Fujikura Motore F3,  Aldila NVS and Aldila RIP Beta. Custom shafts from Oban and Mitsubishi are available for an upcharge as well. MSRP for this club is $299.

The differentiating feature of this club is Powerbilt’s patented “Nitrogen Charged” technology, a.ka. Nitrogen N7. According to Powerbilt CEO Ross Kvinge, the goal was to “harness the nitrogen” and provide a driver with the classic aesthetics (deep face, rounded profile), which has been the calling card for the company since its 1916 inception. Effectively, 80 PSI of compressed nitrogen (the company did play around with nitrogen levels as high as 150 PSI) is added behind the face of the club in an effort to reinforce the entire face in a manner that is unprecedented in the industry and conforms to all established rules of golf. Powerbilt touts this weightless technology as paramount in creating a club which offers maximum C.O.R. and consistently extreme ball speeds and smash factor.

Performance


I’m not sure if it’s the Nitrogen technology, lightening bolt emblem or warm California sun, but this supercharged driver isn’t afraid to go deep and play all day. Over….and over…and over….It was like I was hitting “rinse and repeat” all day long. Once I was able to dial in my swing, I was hitting mid-trajectory bombs that peaked, never ballooned and consistently exhibited decent angles in the low 40-degree range. Nearly ideal.


With the Oban Kiyoshi White, the club displayed a mid launch, mid spin, long carry and it hit the ground like it was being chased. What’s more, the shot shape was remarkably predictable and I could rely on a little butter cut fade on literally every tee ball. Honestly, given some of the past informercials, I was concerned. However, after a small bucket, my concerns were entirely alleviated and were as far gone as the the last range ball I hit into our maintenance shed, which was a 290-yard carry.

On several dog-leg left holes, I did struggle to turn the club over. That being said, my big miss is the “left-going-more-left” tee ball and frankly, I can’t hit that shot consistently anyway. The dispersion, however, was as good if not better than other comparable clubs.

Again, I have to give credit to the N7 technology, which apparently means you are going to hit the ball longer and straighter than pretty much every other driver out there. My typical miss is a high block and while there isn’t a tour-quality driver in the world that can save me from this shot, slight mishits were penalized ever so slightly and I noticed minimal loss in distance and direction with the AFO DFX Tour Black.

The head itself is a mid-launch and mid-spin design, and given the plethora of shaft options you could certainly tweak this head a bit in either direction. However, if you are a player who absolutely needs super low spin, there are lower-spinning options out there at similar price points. But you’ll likely give up some ball speed in the switch, as the AFO DFX Tour Black created some of the highest ball speeds and smash factors I’ve seen in testing on shots hit across the face.


For you data wonks, check this out. As measured on FlightScope my averages (sea level) were:

  • Swing Speed: 111 mph
  • Ball Speed: 166 mph
  • Launch Angle: 15 degrees
  • Spin: 2700 rpm
  • Descent Angle: 41-to-45 degrees
  • Carry: 270+ yards
  • Total Distance: 290+

Again, I was exceptionally impressed with how consistently efficient this head was. I had a couple smash factor ratings of 1.52, which is theoretically impossible. Every great recipe has a secret ingredient and maybe this N7 stuff is like my Aunt Mable’s “dash of that” in her cherry pie. Regardless, I was able to produce better results than my swing should be able to, or that my spin numbers would indicate. To that end, I would love to see an adjustable head so users could really dial in the launch, spin and shot shape. To get really picky, I’d love to see Powerbilt create a lower-spinning model so I could hit this driver even farther. I guess the other option is a couple fewer cupcakes and a bit better swing, but as Powerbilt indicates, this club is geared toward “every golfer.”

What I tested: Powerbilt Air Force One DFX Tour Black Driver
Length: 45.5 inches
Swing Weight: D5
Shaft: Oban Kiyoshi White (stiff)
Loft: 9.5 degrees

Looks and Feel

The aesthetics of the DFX are all business. Serious business. The matte black crown flows nicely into the deep black face with the only deviation being a white alignment aid atop the pear-shaped profile. The rear of the club is slightly pointed and the sole of the club has aerodynamic shaping, orange accents and plenty of words and letters to remind you what brand/model you’re bagging. Overall, the head shape is nice and compact and doesn’t appear or play bulky or cumbersome. Its appearance at address, aside from the alignment aide, which looks cheap and lacks symbolic presence, is pleasing to even the most discerning players.


It’s been stated that sound creates feel. In that case, this club really hums. Or sings. Literally. At first I had no idea what to expect hitting a club reinforced with nitrogen, but the sound was uniquely different. It wasn’t loud or obnoxious, but more like hitting something that was part golf club and part tuning fork. The sound isn’t an accident. In point of fact, it’s engineered. Sound waves are provided exit channels prior to compression to create a specific sound and feel. I can’t say I was adverse to it, but it was a far cry from persimmon. I guess the best description is that the feel is a taste acquired slowly over time.

Bottom Line

Powerbilt’s new AFO DFX Tour is a high-performing, distance-eating monster of a driver. The access to high-end stock and upgraded shafts is reason enough to buy the club. That said, the lack of adjustability and minimal name recognition provide a significant barrier to getting potential customers to try the club.


Powerbilt is a small fish in a ginormous sea, working its way into premium golf clubs and the AFO DFX Tour is just that: Premium. Powerbilt has put in the time, effort and engineering to create a technology that CEO Ross Kvinge asserts will allow them “to stay pretty true to who we are.” From what I can tell, this is a company moving in an exciting and performance-oriented direction and I wouldn’t be surprised to see Powerbilt on some higher profile professional tours in the near future based on the performance of this club.

Powerbilt’s mantra “change your game” and unprecedented use of nitrogen is slightly edgy and quite risky, largely because it has to be. The consumer driver market is ultra competitive and there is an abundance of quality choices. As such, Powerbilt is certainly willing to put itself out there and is banking on something that is colorless, weightless and odorless to make a lot of noise.

Be careful, it just might be where driver technology is headed. Wouldn’t it be something is Powerbilt got there first?



Powerbilt Air Force One N7 driver review

from bunkersparadise.com

Well boys, here's a surprise review for you. 

Today I received the Powerbilt Air Force One N7 driver.  I gotta tell you, when I was asked to try this out I didn't expect much.  Powerbilt isn't really a name that I was familiar with.  The head is filled with nitrogen?  That is weird, huh?  Maybe awesome?  Stay tuned...

Well the driver arrived today and what a pleasant surprise.  Powerbilt has made a driver that in my opinion holds it's own with any other OEMs.

The head is 460cc I think but it really doesn't look it.  The design reminds me of a cross between Titleist and Adams...with a black semi-matte finish.  I'm honestly blown away by how good this driver looks.  As I mentioned, I didn't know what to expect but I do know that I didn't expect this level of quality. 

Really, the only weak points I have found so far are the stock grip (not Nike bad...but not great) and the headcover.  The headcover is certainly functional, but it could use a handle or gripper or something to remove the cover with.  Also, the sock portion of the cover feels...cheap.  Thin is maybe the best description.  It looks good, though. 

This driver was equipped with a Motore F3 shaft.  It pairs nicely with the head, I think.  It's a little whip pier than I expected but perhaps that is due to the driver length, which I am guessing is around 45.5". 

So now the good stuff.  How does it perform?  I took it to the range tonight for a quick bucket.

The driver feels solid.  Similar to Titleist, in my opinion. 

It sounds slightly tinny.  Not like a G25, but it's not a "thwack" either.  I am really not sure what to compare the sound to.  While I say tinny, it is not displeasing in the least.  It sounds hot. 

The flight is a strong mid/high.  Long?  Yes, it's pretty dang long.  Hard to gauge on the range I go to but it certainly competed with the SLDR.  The Air Force One seems to be more of a mid-spin driver than my current gamer.  It really seems to perform similarly to the G25, but I have to say I like it more than that club...and I really liked the G25. 


Once I have more time with it I will update the thread.  Initial impressions are great and this is a driver that  while may not be from a household name, it is a club that I would happily put in my bag as a gamer any day.

Monday, July 21, 2014

PowerBilt Golf Executive Acquires TGA Premier Junior Golf Franchise In California

Palm Desert, CA - Ross Kvinge, a 35-year veteran in the golf business and current President and CEO of Powerbilt Golf, one of the leading golf equipment manufacturers and producers of junior golf clubs, understands the importance of engaging and increasing youth participation for the future growth of the game.

 
To further enhance his position as a leader in junior golf, Kvinge has acquired a TGA Premier Junior Golf (TGA) franchise in the Coachella Valley in Palm Desert California.
"PowerBilt has been a national partner and equipment supplier with TGA for 10 years and we have been able to grow with them and see the enormous impact their model has on kids, communities, and growing the game," Kvinge said. "With all our junior initiatives as an equipment manufacture being part of a TGA franchise in our local market is a natural fit."
Prior to starting his own business, Kvinge worked for Spalding Sports as brand manager for Spalding Club division and director of marketing for the Top-Flight club division. He was soon recruited by Jack Nicklaus to run the sales for Nicklaus Golf Equipment as their vice-president of sales. He started in the golf business in Seattle, and transferred to Palm Springs where he spent 15-years with Palm Springs Golf equipment before moving to Powerbilt.
"As a longtime manufacturer involved in the golf industry we have seen and participated in many platforms for juniors to participate in, however we feel the TGA Junior Golf program is the leader in reaching, engaging, and retaining youth," Kringe explained.
TGA Premier Junior Golf of Coachella Valley is expected to engage thousands of participants by introducing the sport of golf to children at elementary and middle schools, child care centers and community based organizations through a multi-level instruction curriculum that enriches young people's lives through physical fitness, health and nutrition, education and character building.
"Having a longtime golf industry executive such as Ross invest in a TGA franchise is a testament to the success that our self-sustaining business model is having in the industry," said Steve Tanner, chief operating officer of TGA. "With his experience in sports and being in the business of developing junior golf equipment, he will successfully implement our school-based business model and impact the local community in many ways."
About TGA Premier Junior Golf
TGA Premier Junior Golf (TGA) has been enriching the lives of youth for the past 10 years through its school-based youth golf programs. It is an innovative franchise model for self-starters who enjoy working with children in a business venture that provides a unique entry into youth sports, education and the golf industry. TGA makes golf affordable and accessible through consistent programs that offer physical education and after-school programs at elementary and middle schools, childcare centers and community centers.
Entrepreneur Magazine named TGA a "Top 10 Franchise Value" in 2010 based on total startup costs, as well as No. 295 on the Magazine's Franchise 500 rankings in 2012. In addition, the publication has ranked TGA among the top children's fitness, low-cost and home-based franchises the last few years.
TGA is a national supporting organization of the After School Alliance and Lights on After School, and is a corporate advocate and national partner of the President's Challenge on Physical Fitness, Golf Coaches Association, as well as the National Council of Youth Sports. TGA's curriculums are also approved by the United States Golf Association (USGA) under the Rules of Amateur Status.
For more information about TGA Premier Junior Golf visit playtga.com.
 
Contact:
TGA of Coachella Valley
Ross Kvinge - Owner
(760) 272-9194
rkvinge@playtga.com
 
TGA Premier Junior Golf
Kevin Frisch - Public Relations
(989) 614-0241
kevin@playtga.com

PowerBilt Supports MMA Star Cub Swanson On Upcoming Bout

by Newswire Association LLC

PALM DESERT, Calif., June 25, 2014 /PRNewswire/ -- PowerBilt wishes company staffer and Mixed Martial Arts athlete, Cub Swanson, the best of luck on his upcoming main event, 5-round, MMA bout at the AT&T Center in San Antonio. The fight, part of the UFC Fight Night 44 that takes place June 28, will air on Fox Sports 1.
 
Swanson has been training extremely hard for the bout.  And when he's not training, he's on the golf course playing his PowerBilt clubs.  In fact, here's a new video of Swanson playing golf at The Palms in La Quinta, Calif. a Fred Couples/Brian Curley design near his hometown of Indio.
 
"PowerBilt is very proud to sponsor Cub, and we wish him only the best at San Antonio," says Ross Kvinge, President of PowerBilt.  "I will personally be ringside at the fight to support him.  Cub has been a great ambassador to PowerBilt, in helping us reach out to America's youth through extreme sports such as UFC, encouraging youngsters to play golf."
 
About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. open, and the PGA Championship. Today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming, Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweet spot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.
    
SOURCE PowerBilt Golf

PowerBilt Names Mike Gorton Its Web.com Tour Representative

PALM DESERT, CA - PowerBilt has signed golf industry veteran Mike Gorton to be its Web.com Tour representative.

"I am extremely excited to be representing Powerbilt products to the players on the Web.com Tour," says Gorton. "Powerbilt is one of the most recognized names in golf and has always stood for quality. I am confident once the players try the products, they will know why the Powerbilt name is so revered."

Gorton has served as a player manager, promotions manager, independent Tour rep and Tour promotions manager since 1990, for various golf companies. Along the way, he has worked directly with Phil Mickelson, Fred Couples, Dave Stockton, Jim Furyk, Ryo Ishikawa, and many others.

"Mike is a seasoned pro and a golf industry veteran," says RossKvinge, President of PowerBilt. "His affable personality and deep ties with Tour pros will definitely benefit us in helping get Powerbilt equipment into the hands of Web.com Tour pros. Our staff is very excited to have Mike on board."

About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs that the world's best have used to win such tournaments as The Masters, the U.S. Open and the PGA Championship. Today, PowerBilt is pushing the limits on technology with REAL innovation. USGA-conforming Air Force One woods feature Nitrogen Charged clubheads; faces as thin as 2.6mm; golf's largest sweet spot; and maximum COR regardless of swing speed. All Air Force One woods features customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List.

Plus One Sports, Inc. is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.

Contact:
Mary Beth Lacy
760-346-6942
mb@mblacy.com

Friday, July 18, 2014

PowerBilt Names Mike Gorton Its Web.com Tour Representative

by staff writers @ esoutherngolfzine.com
Mike Gorton

PowerBilt has signed golf industry veteran Mike Gorton to be its Web.com Tour representative.

“I am extremely excited the be representing Powerbilt products to the players on the Web.com Tour,” says Gorton. “Powerbilt is one of the most recognized names in golf and has always stood for quality. I am confident once the players try the products, they will know why the Powerbilt name is so revered.”

Gorton has served as a player manager, promotions manager, independent Tour rep and Tour promotions manager since 1990, for various golf companies. Along the way, he has worked directly with Phil Mickelson, Fred Couples, Dave Stockton, Jim Furyk, Ryo Ishikawa, and many others.

“Mike is a seasoned pro and a golf industry veteran,” says Ross Kvinge, President of PowerBilt. “His affable personality and deep ties with Tour pros will definitely benefit us in helping get Powerbilt equipment into the hands of Web.com Tour pros. Our staff is very excited to have Mike on board.”

Since 1916 PowerBilt Golf has designed golf clubs that the world’s best have used to win such tournaments as The Masters, the U.S. Open and the PGA Championship. Today, PowerBilt is pushing the limits on technology with REAL innovation. USGA-conforming Air Force One woods feature Nitrogen Charged clubheads; faces as thin as 2.6mm; golf’s largest sweet spot; and maximum COR regardless of swing speed. All Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List.

Plus One Sports, Inc. is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic golf glove.

DEEP FACE EXTREME

by golfingnews.ca

It was fun trying out the Powerbilt Air Force One N7 Driver. In a recent game with a 19 year old US college golfer the N7 went around 10 yards further than his current 2014Titleist 913 D3 Driver in back to back drives! Pretty impressive!

DFX stands for Deep Face Extreme. Once the golfer stands over this driver they will see the difference. The clubface is now 5 mm deeper than the previous version, which catches the ball at impact slightly longer and combines with the nitrogen inside the clubhead to create reduced spin and more distance.
In mygolfspy.com, Most Wanted Driver of 2014 article it rated the Air Force One DFX fifth among all new-for-2014 drivers. The article is located online at http://www.mygolfspy.com/2014-most-wanted-driver-overall-awards/ -- claims the Air Force One DFX did well in all of its test categories. Total driving distance was 222.59 yards; total gained vs. control was +1.72 yards; spin was 2991.89 rpm; launch angle was 10.9 degrees, and ball speed was 138.31 mph.

PowerBilt has signed MMA athlete Cub Swanson to promote the DFX driver and all of its latest golf equipment. An avid golfer who grew up mostly in the Palm Springs area, the MMA pro Swanson is part of a new marketing campaign to position PowerBilt with an edgier personality.

The Air Force One DFX features Nitrogen N7 "Nitrogen Charged" technology, a newly patented method to reinforce the clubface without adding any weight. The forged titanium body comes with titanium cup face technology, as well as aerodynamic clubhead shaping. It's available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½". The club is offered in several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for some shaft models.

About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. open, and the PGA Championship. today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming, Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweet spot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.