Tuesday, July 22, 2014

Review: Powerbilt Air Force One DFX Tour Black Driver


by Chris Nickel (Golf WRX)

Pros: The Powerbilt AFO DFX Tour Black driver offers some of the fastest ball speeds and most consistent smash factors we’ve seen in testing, all in a deep-faced design that frames the ball quite nicely. In addition, Powerbilt offers stock shafts (no upcharge) from Aldila, Fujikura and Graphite Design.

Cons: The lack of adjustability and name recognition in the marketplace make it difficult to establish immediate credibility. As such, many big box stores and green grass accounts may not have demo clubs available for potential customers to try.

Takeaway: If you are more concerned about performance than a brand name and you don’t mind a non-adjustable head, this driver is extremely fast and forgiving. With an MSRP of $299, the increase in ball speed comes at a great value.

Overview

OEM’s are chasing the holy grail of drivers more than ever before. At the same time, consumers want the “one arrow quiver” in the form of a driver that gives them both maximum distance and maximum forgiveness. To that end, Powerbilt, which hasn’t exactly been a major player in the premium driver market, is reintroducing itself with the 2014 AFO DFX Tour Black Driver.


This driver, which features a glued (non-adjustable) head is offered in lofts of 8.5, 9.5, 10.5 and 12.5 degrees. The 8.5 and 9.5 degree models are currently right-hand only. Stock length for this club is 45.5 inches and swing weight as tested was D5.

Stock (no upcharge) shafts include the Graphite Design G-Series, Fujikura Fuel, Fujikura Motore F3,  Aldila NVS and Aldila RIP Beta. Custom shafts from Oban and Mitsubishi are available for an upcharge as well. MSRP for this club is $299.

The differentiating feature of this club is Powerbilt’s patented “Nitrogen Charged” technology, a.ka. Nitrogen N7. According to Powerbilt CEO Ross Kvinge, the goal was to “harness the nitrogen” and provide a driver with the classic aesthetics (deep face, rounded profile), which has been the calling card for the company since its 1916 inception. Effectively, 80 PSI of compressed nitrogen (the company did play around with nitrogen levels as high as 150 PSI) is added behind the face of the club in an effort to reinforce the entire face in a manner that is unprecedented in the industry and conforms to all established rules of golf. Powerbilt touts this weightless technology as paramount in creating a club which offers maximum C.O.R. and consistently extreme ball speeds and smash factor.

Performance


I’m not sure if it’s the Nitrogen technology, lightening bolt emblem or warm California sun, but this supercharged driver isn’t afraid to go deep and play all day. Over….and over…and over….It was like I was hitting “rinse and repeat” all day long. Once I was able to dial in my swing, I was hitting mid-trajectory bombs that peaked, never ballooned and consistently exhibited decent angles in the low 40-degree range. Nearly ideal.


With the Oban Kiyoshi White, the club displayed a mid launch, mid spin, long carry and it hit the ground like it was being chased. What’s more, the shot shape was remarkably predictable and I could rely on a little butter cut fade on literally every tee ball. Honestly, given some of the past informercials, I was concerned. However, after a small bucket, my concerns were entirely alleviated and were as far gone as the the last range ball I hit into our maintenance shed, which was a 290-yard carry.

On several dog-leg left holes, I did struggle to turn the club over. That being said, my big miss is the “left-going-more-left” tee ball and frankly, I can’t hit that shot consistently anyway. The dispersion, however, was as good if not better than other comparable clubs.

Again, I have to give credit to the N7 technology, which apparently means you are going to hit the ball longer and straighter than pretty much every other driver out there. My typical miss is a high block and while there isn’t a tour-quality driver in the world that can save me from this shot, slight mishits were penalized ever so slightly and I noticed minimal loss in distance and direction with the AFO DFX Tour Black.

The head itself is a mid-launch and mid-spin design, and given the plethora of shaft options you could certainly tweak this head a bit in either direction. However, if you are a player who absolutely needs super low spin, there are lower-spinning options out there at similar price points. But you’ll likely give up some ball speed in the switch, as the AFO DFX Tour Black created some of the highest ball speeds and smash factors I’ve seen in testing on shots hit across the face.


For you data wonks, check this out. As measured on FlightScope my averages (sea level) were:

  • Swing Speed: 111 mph
  • Ball Speed: 166 mph
  • Launch Angle: 15 degrees
  • Spin: 2700 rpm
  • Descent Angle: 41-to-45 degrees
  • Carry: 270+ yards
  • Total Distance: 290+

Again, I was exceptionally impressed with how consistently efficient this head was. I had a couple smash factor ratings of 1.52, which is theoretically impossible. Every great recipe has a secret ingredient and maybe this N7 stuff is like my Aunt Mable’s “dash of that” in her cherry pie. Regardless, I was able to produce better results than my swing should be able to, or that my spin numbers would indicate. To that end, I would love to see an adjustable head so users could really dial in the launch, spin and shot shape. To get really picky, I’d love to see Powerbilt create a lower-spinning model so I could hit this driver even farther. I guess the other option is a couple fewer cupcakes and a bit better swing, but as Powerbilt indicates, this club is geared toward “every golfer.”

What I tested: Powerbilt Air Force One DFX Tour Black Driver
Length: 45.5 inches
Swing Weight: D5
Shaft: Oban Kiyoshi White (stiff)
Loft: 9.5 degrees

Looks and Feel

The aesthetics of the DFX are all business. Serious business. The matte black crown flows nicely into the deep black face with the only deviation being a white alignment aid atop the pear-shaped profile. The rear of the club is slightly pointed and the sole of the club has aerodynamic shaping, orange accents and plenty of words and letters to remind you what brand/model you’re bagging. Overall, the head shape is nice and compact and doesn’t appear or play bulky or cumbersome. Its appearance at address, aside from the alignment aide, which looks cheap and lacks symbolic presence, is pleasing to even the most discerning players.


It’s been stated that sound creates feel. In that case, this club really hums. Or sings. Literally. At first I had no idea what to expect hitting a club reinforced with nitrogen, but the sound was uniquely different. It wasn’t loud or obnoxious, but more like hitting something that was part golf club and part tuning fork. The sound isn’t an accident. In point of fact, it’s engineered. Sound waves are provided exit channels prior to compression to create a specific sound and feel. I can’t say I was adverse to it, but it was a far cry from persimmon. I guess the best description is that the feel is a taste acquired slowly over time.

Bottom Line

Powerbilt’s new AFO DFX Tour is a high-performing, distance-eating monster of a driver. The access to high-end stock and upgraded shafts is reason enough to buy the club. That said, the lack of adjustability and minimal name recognition provide a significant barrier to getting potential customers to try the club.


Powerbilt is a small fish in a ginormous sea, working its way into premium golf clubs and the AFO DFX Tour is just that: Premium. Powerbilt has put in the time, effort and engineering to create a technology that CEO Ross Kvinge asserts will allow them “to stay pretty true to who we are.” From what I can tell, this is a company moving in an exciting and performance-oriented direction and I wouldn’t be surprised to see Powerbilt on some higher profile professional tours in the near future based on the performance of this club.

Powerbilt’s mantra “change your game” and unprecedented use of nitrogen is slightly edgy and quite risky, largely because it has to be. The consumer driver market is ultra competitive and there is an abundance of quality choices. As such, Powerbilt is certainly willing to put itself out there and is banking on something that is colorless, weightless and odorless to make a lot of noise.

Be careful, it just might be where driver technology is headed. Wouldn’t it be something is Powerbilt got there first?



Powerbilt Air Force One N7 driver review

from bunkersparadise.com

Well boys, here's a surprise review for you. 

Today I received the Powerbilt Air Force One N7 driver.  I gotta tell you, when I was asked to try this out I didn't expect much.  Powerbilt isn't really a name that I was familiar with.  The head is filled with nitrogen?  That is weird, huh?  Maybe awesome?  Stay tuned...

Well the driver arrived today and what a pleasant surprise.  Powerbilt has made a driver that in my opinion holds it's own with any other OEMs.

The head is 460cc I think but it really doesn't look it.  The design reminds me of a cross between Titleist and Adams...with a black semi-matte finish.  I'm honestly blown away by how good this driver looks.  As I mentioned, I didn't know what to expect but I do know that I didn't expect this level of quality. 

Really, the only weak points I have found so far are the stock grip (not Nike bad...but not great) and the headcover.  The headcover is certainly functional, but it could use a handle or gripper or something to remove the cover with.  Also, the sock portion of the cover feels...cheap.  Thin is maybe the best description.  It looks good, though. 

This driver was equipped with a Motore F3 shaft.  It pairs nicely with the head, I think.  It's a little whip pier than I expected but perhaps that is due to the driver length, which I am guessing is around 45.5". 

So now the good stuff.  How does it perform?  I took it to the range tonight for a quick bucket.

The driver feels solid.  Similar to Titleist, in my opinion. 

It sounds slightly tinny.  Not like a G25, but it's not a "thwack" either.  I am really not sure what to compare the sound to.  While I say tinny, it is not displeasing in the least.  It sounds hot. 

The flight is a strong mid/high.  Long?  Yes, it's pretty dang long.  Hard to gauge on the range I go to but it certainly competed with the SLDR.  The Air Force One seems to be more of a mid-spin driver than my current gamer.  It really seems to perform similarly to the G25, but I have to say I like it more than that club...and I really liked the G25. 


Once I have more time with it I will update the thread.  Initial impressions are great and this is a driver that  while may not be from a household name, it is a club that I would happily put in my bag as a gamer any day.

Monday, July 21, 2014

PowerBilt Golf Executive Acquires TGA Premier Junior Golf Franchise In California

Palm Desert, CA - Ross Kvinge, a 35-year veteran in the golf business and current President and CEO of Powerbilt Golf, one of the leading golf equipment manufacturers and producers of junior golf clubs, understands the importance of engaging and increasing youth participation for the future growth of the game.

 
To further enhance his position as a leader in junior golf, Kvinge has acquired a TGA Premier Junior Golf (TGA) franchise in the Coachella Valley in Palm Desert California.
"PowerBilt has been a national partner and equipment supplier with TGA for 10 years and we have been able to grow with them and see the enormous impact their model has on kids, communities, and growing the game," Kvinge said. "With all our junior initiatives as an equipment manufacture being part of a TGA franchise in our local market is a natural fit."
Prior to starting his own business, Kvinge worked for Spalding Sports as brand manager for Spalding Club division and director of marketing for the Top-Flight club division. He was soon recruited by Jack Nicklaus to run the sales for Nicklaus Golf Equipment as their vice-president of sales. He started in the golf business in Seattle, and transferred to Palm Springs where he spent 15-years with Palm Springs Golf equipment before moving to Powerbilt.
"As a longtime manufacturer involved in the golf industry we have seen and participated in many platforms for juniors to participate in, however we feel the TGA Junior Golf program is the leader in reaching, engaging, and retaining youth," Kringe explained.
TGA Premier Junior Golf of Coachella Valley is expected to engage thousands of participants by introducing the sport of golf to children at elementary and middle schools, child care centers and community based organizations through a multi-level instruction curriculum that enriches young people's lives through physical fitness, health and nutrition, education and character building.
"Having a longtime golf industry executive such as Ross invest in a TGA franchise is a testament to the success that our self-sustaining business model is having in the industry," said Steve Tanner, chief operating officer of TGA. "With his experience in sports and being in the business of developing junior golf equipment, he will successfully implement our school-based business model and impact the local community in many ways."
About TGA Premier Junior Golf
TGA Premier Junior Golf (TGA) has been enriching the lives of youth for the past 10 years through its school-based youth golf programs. It is an innovative franchise model for self-starters who enjoy working with children in a business venture that provides a unique entry into youth sports, education and the golf industry. TGA makes golf affordable and accessible through consistent programs that offer physical education and after-school programs at elementary and middle schools, childcare centers and community centers.
Entrepreneur Magazine named TGA a "Top 10 Franchise Value" in 2010 based on total startup costs, as well as No. 295 on the Magazine's Franchise 500 rankings in 2012. In addition, the publication has ranked TGA among the top children's fitness, low-cost and home-based franchises the last few years.
TGA is a national supporting organization of the After School Alliance and Lights on After School, and is a corporate advocate and national partner of the President's Challenge on Physical Fitness, Golf Coaches Association, as well as the National Council of Youth Sports. TGA's curriculums are also approved by the United States Golf Association (USGA) under the Rules of Amateur Status.
For more information about TGA Premier Junior Golf visit playtga.com.
 
Contact:
TGA of Coachella Valley
Ross Kvinge - Owner
(760) 272-9194
rkvinge@playtga.com
 
TGA Premier Junior Golf
Kevin Frisch - Public Relations
(989) 614-0241
kevin@playtga.com

PowerBilt Supports MMA Star Cub Swanson On Upcoming Bout

by Newswire Association LLC

PALM DESERT, Calif., June 25, 2014 /PRNewswire/ -- PowerBilt wishes company staffer and Mixed Martial Arts athlete, Cub Swanson, the best of luck on his upcoming main event, 5-round, MMA bout at the AT&T Center in San Antonio. The fight, part of the UFC Fight Night 44 that takes place June 28, will air on Fox Sports 1.
 
Swanson has been training extremely hard for the bout.  And when he's not training, he's on the golf course playing his PowerBilt clubs.  In fact, here's a new video of Swanson playing golf at The Palms in La Quinta, Calif. a Fred Couples/Brian Curley design near his hometown of Indio.
 
"PowerBilt is very proud to sponsor Cub, and we wish him only the best at San Antonio," says Ross Kvinge, President of PowerBilt.  "I will personally be ringside at the fight to support him.  Cub has been a great ambassador to PowerBilt, in helping us reach out to America's youth through extreme sports such as UFC, encouraging youngsters to play golf."
 
About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. open, and the PGA Championship. Today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming, Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweet spot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.
    
SOURCE PowerBilt Golf

PowerBilt Names Mike Gorton Its Web.com Tour Representative

PALM DESERT, CA - PowerBilt has signed golf industry veteran Mike Gorton to be its Web.com Tour representative.

"I am extremely excited to be representing Powerbilt products to the players on the Web.com Tour," says Gorton. "Powerbilt is one of the most recognized names in golf and has always stood for quality. I am confident once the players try the products, they will know why the Powerbilt name is so revered."

Gorton has served as a player manager, promotions manager, independent Tour rep and Tour promotions manager since 1990, for various golf companies. Along the way, he has worked directly with Phil Mickelson, Fred Couples, Dave Stockton, Jim Furyk, Ryo Ishikawa, and many others.

"Mike is a seasoned pro and a golf industry veteran," says RossKvinge, President of PowerBilt. "His affable personality and deep ties with Tour pros will definitely benefit us in helping get Powerbilt equipment into the hands of Web.com Tour pros. Our staff is very excited to have Mike on board."

About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs that the world's best have used to win such tournaments as The Masters, the U.S. Open and the PGA Championship. Today, PowerBilt is pushing the limits on technology with REAL innovation. USGA-conforming Air Force One woods feature Nitrogen Charged clubheads; faces as thin as 2.6mm; golf's largest sweet spot; and maximum COR regardless of swing speed. All Air Force One woods features customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List.

Plus One Sports, Inc. is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.

Contact:
Mary Beth Lacy
760-346-6942
mb@mblacy.com

Friday, July 18, 2014

PowerBilt Names Mike Gorton Its Web.com Tour Representative

by staff writers @ esoutherngolfzine.com
Mike Gorton

PowerBilt has signed golf industry veteran Mike Gorton to be its Web.com Tour representative.

“I am extremely excited the be representing Powerbilt products to the players on the Web.com Tour,” says Gorton. “Powerbilt is one of the most recognized names in golf and has always stood for quality. I am confident once the players try the products, they will know why the Powerbilt name is so revered.”

Gorton has served as a player manager, promotions manager, independent Tour rep and Tour promotions manager since 1990, for various golf companies. Along the way, he has worked directly with Phil Mickelson, Fred Couples, Dave Stockton, Jim Furyk, Ryo Ishikawa, and many others.

“Mike is a seasoned pro and a golf industry veteran,” says Ross Kvinge, President of PowerBilt. “His affable personality and deep ties with Tour pros will definitely benefit us in helping get Powerbilt equipment into the hands of Web.com Tour pros. Our staff is very excited to have Mike on board.”

Since 1916 PowerBilt Golf has designed golf clubs that the world’s best have used to win such tournaments as The Masters, the U.S. Open and the PGA Championship. Today, PowerBilt is pushing the limits on technology with REAL innovation. USGA-conforming Air Force One woods feature Nitrogen Charged clubheads; faces as thin as 2.6mm; golf’s largest sweet spot; and maximum COR regardless of swing speed. All Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List.

Plus One Sports, Inc. is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic golf glove.

DEEP FACE EXTREME

by golfingnews.ca

It was fun trying out the Powerbilt Air Force One N7 Driver. In a recent game with a 19 year old US college golfer the N7 went around 10 yards further than his current 2014Titleist 913 D3 Driver in back to back drives! Pretty impressive!

DFX stands for Deep Face Extreme. Once the golfer stands over this driver they will see the difference. The clubface is now 5 mm deeper than the previous version, which catches the ball at impact slightly longer and combines with the nitrogen inside the clubhead to create reduced spin and more distance.
In mygolfspy.com, Most Wanted Driver of 2014 article it rated the Air Force One DFX fifth among all new-for-2014 drivers. The article is located online at http://www.mygolfspy.com/2014-most-wanted-driver-overall-awards/ -- claims the Air Force One DFX did well in all of its test categories. Total driving distance was 222.59 yards; total gained vs. control was +1.72 yards; spin was 2991.89 rpm; launch angle was 10.9 degrees, and ball speed was 138.31 mph.

PowerBilt has signed MMA athlete Cub Swanson to promote the DFX driver and all of its latest golf equipment. An avid golfer who grew up mostly in the Palm Springs area, the MMA pro Swanson is part of a new marketing campaign to position PowerBilt with an edgier personality.

The Air Force One DFX features Nitrogen N7 "Nitrogen Charged" technology, a newly patented method to reinforce the clubface without adding any weight. The forged titanium body comes with titanium cup face technology, as well as aerodynamic clubhead shaping. It's available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½". The club is offered in several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for some shaft models.

About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. open, and the PGA Championship. today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming, Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweet spot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.

Thursday, July 17, 2014

PowerBilt Air Force One DFX driver: Nitrogen charged and powerful

By Kiel Christianson, Senior Writer
PowerBilt's Air Force One DFX driver is injected with nitrogen to reinforce the clubface.

The titanium revolution hit golf in the early 1990s, as club manufacturers realized they could make ultra-thin driver faces with the lightweight, super-strong metal. The thinner the face, the greater the spring-like effect and the faster the ball jumped off the face.

Then the ruling bodies got involved and limited the so-called trampoline effect, putting the reins on the springiness. Also, if you make the driver face too thin, it tends to cave in or crack. So titanium driver faces have to be reinforced with something, and that something adds weight.

PowerBilt, however, figured out a way around this problem with its Air Force One DFX driver. PowerBilt injected the driver with nitrogen to reinforce the face. Why nitrogen? It's an inert gas, which doesn't contract or expand with temperature changes. So the clubhead is lighter than most, and the pressure (and consequently the spring-like effect) in the clubhead is always constant.

How the PowerBilt Air Force One DFX driver plays The DFX in the name of this newest Air Force One stands for Deep Face Extreme. The face is 5mm deeper (higher) than the previous version, and the club inspires confidence at address.

During testing, I found a noticeable difference in feel and sound between balls struck in the sweet spot compared to ones struck a bit low on the face or out toward the toe or heel.

As for power, the Air Force One DFX has plenty.

On the 510-yard third hole of my home course, I decided to pull driver (which I haven't done there in years) to try to take advantage of a good tailwind. Next thing I knew, I felt and heard the ball contact the sweet spot, and watched the ball rocket down the fairway and over the hill. For my second shot, I had 190 yards left to the green.

PowerBilt's Air Force One DFX driver: The verdict PowerBilt's Air Force One DFX driver ($250-$300) represents serious competition to better-known companies' 2014 drivers. The stock Fujikura Motore F3 shaft is excellent, and the matte black crow and scalloped heel and toe portions of the sole all just look pretty tough.

Off-center hits have a distinct "clinky" sound, but distance did not appear to be compromised too much. And when you do catch a drive in the sweet spot, the ball leaves the face like a tracer bullet.

For more information, visit powerbilt.com.

Product Review: Powerbilt Air Force One

By Wayne Mills

Ever since the late, great Gary Adams successfully marketed the first mass produced “metalwoood” the Taylormade Pittsburgh Persimmon, in the early 1980’s there has been an arms race in driver technology.

Although the Pittsburgh Persimmon was cast steel, it was the introduction of titanium heads that really sent driver distances off the charts. Titanium is a space age metal developed by the Russians for space craft that has the strength of steel at less than half the weight.

Titanium allowed driver heads to increase in volume and to thin out the driver faces. The introduction of the Callaway Big Bertha and the Great Big Bertha and the trampoline effect of driver face recoil caused the ruling bodies of golf, the United States Golf Association and the Royal and Ancient Golf Club to institute limits in head size and trampoline effect, a/k/a coefficient of restitution.

Many traditionalists felt the horse had gotten well away from the barn before the rulers acted on setting 460 cubic centimeter size and .820 coefficient of restitution limits but that hasn’t stopped engineers at OEM’s from trying to come up with new and better technologies.

Powerbilt, an old name in sporting goods since 1916 and specifically golf equipment who used to produce high quality persimmon wood drivers has rentered the golf market with Air Force One DFX nitrogen charged driver line.

DFX stands for Deep Face Extreme. The clubface is now 5 mm deeper than the previous version, which catches the ball at impact slightly longer and combines with the nitrogen inside the clubhead to create reduced spin and more distance.

“We reduced the nitrogen pressure to 80 pounds, for better impact feel,” says Ross Kvinge, President of PowerBilt. “This new amount of nitrogen generates a tremendous trampoline effect for increased ball speed. In fact, now the trampoline effect is up to the USGA maximum limit. Shot dispersion is also the tightest ever in our drivers. And by adding 6 grams low and forward in the clubhead, we moved the CG lower and more forward than in any other Air Force One driver. We did this to appease our clubfitters who requested a better smash factor. I can confidently say that this is the most solid driver we have ever produced.”

PowerBilt’s patented Nitrogen N7 “Nitrogen Charged” technology makes its debut in the Air Force One DFX driver, as well; it’s a newly patented method to reinforce the clubface without adding any weight. That means every golfer can benefit from maximum C.O.R., maximum C.T., maximum trampoline effect, and maximum smash factor for increased distance.

The Air Force One DFX features a forged titanium body with titanium cup face technology, as well as aerodynamic clubhead shaping. It’s available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½”. The club is offered in several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for ultra premium shaft options.

We tried the Air Force One DFX and found it to be quite legit. First off the looks and graphics are distinctive and attractive. The clubhead looks very compact at address especially since it is a max size 460 head. The AF One looks like a golf club and not a turtle at the end of a stick like a lot of 460 cc drivers. The clubhead looks strong but manageable creating confidence to really go after the drive.

The feel was very solid even on off-sweet-spot hits and really something else when hit on the button. That feeling is like when swinging a hammer and catching the nail perfectly. The ball carried impressively with limited side spin. Distance was quite favorable.

Any golf driver aficionado knows that all the OEM heads are good or great or whatever but the difference in performance for the individual golfer is in the driver shaft. The fact that the buyer of the Air Force One drivers can get shafts from the best names in shaft technology should erase any doubt on how serious Powerbilt is about selling a quality product. With shafts from Fujicura, Oban, Mitsubishi and Graphite Design and all the variations in stiffness, kick point and length the golfer can dial in the perfect stick to increase their distance.

For more information, visit www.powerbilt.com.

Wayne Mills is a member of the Golf Writers Association of America and Course Rater for a national magazine.

Powerbilt DFX Driver Review

by Adam Staelin

PING, TaylorMade, Titleist, Cleveland, Nike, we all have a perception of those brands that are based on the combination of experience and marketing. However, none of those names in itself has any connotation of the product’s performance. In other words, Nike is not an adjective or verb so it is only through years of commercials that we attach it to real feelings.

On the other hand, some companies choose names that are intended to incite an emotion. Hence the name Powerbilt - obviously it is supposed to infer an association with a driver that delivers what we all want – power. Ironically, it was the name Powerbilt that was at the root of my initial concern.

You see, it’s a bit of a catch 22. Without a flashy name, I likely would have never remembered Powerbilt, but the name itself was a red flag for a driver hiding behind a smoke screen of clever naming. Add the fact that Powerbilt’s most noted ambassador is not a golfer but rather an MMA fighter and you can imagine why I feared the worst.

Despite all of my initial concerns, reviewing products from new companies is always fun because I have no idea what to expect, so there is the chance I will be pleasantly surprised. Sure I had read about Powerbilt, but I had never seen one in person, let alone hit it. Therefore, I decided my first trial would be 100% straight to the course.

On that particular late afternoon, I walked right past the driving range and headed straight to the tee box (apparently everyone else is working at 1pm on a Wednesday). To be clear, there was literally no one else in sight so I even surprised myself when I exclaimed out loud “oh on my gawd” just after contact. No, not because I could tell I ripped it 325 (why is that the magic number reviewers like to use?) but rather due to the unexpected sound.

Softball bat is what I would liken the sound to, or maybe the old Nike Sasquatch, but definitely a loud “ting”. As I walked down the fairway, however, there was my ball in much the same place it always is (give or take a few yards).

Over the course of that first round I continued to hit drives to my typical landing spots with roughly the same accuracy and distance as I am accustomed to. Thankfully, the sound also became more of an afterthought rather than a jolt to my system.

What I did notice though was my ball flight was lower than most other drivers I hit. This is in part due to the fact the driver has a 9.5 degree loft. Still, the ball definitely stayed lower than I am accustomed to, with the trade-off being that it also rolled out more than usual. NOTE: the Powerbilt DFX driver is not adjustable, which is actually 100% fine by me, but you do need to make sure you get the right loft.

In addition to the supercharged name, Powerbilt also is literally super charged with nitrogen. Now I am no chemistry major but I am pretty sure that this is also what is in my son’s paintball gun. Clearly, the nitrogen in the driver is not exactly the same as what is used to power projectile war paint, but you get the idea. So in the age of endless widgets to make the ball go farther, I am not in a position to say whether this chemistry experiment works, but I can tell you that over the course of 8 or 9 rounds I hit a bunch of drives farther than normal and with roughly the same forgiveness.

Truth is, one of the reasons I was intrigued by the Powerbilt driver was because I had read the results from My Golf Spy’s driver tests and the Powerbilt was near the top for guys with sub 100mph swing speeds (hey, that’s me). Unlike MGS, we are not exactly scientific in our approach to reviews. On the other hand, we play in real conditions on courses that we are extremely familiar with so understanding distance and accuracy is something I am comfortable speaking to, and there is no doubt in my mind that the Powerbilt stacks up with the big brands, AND, considering the fact that it retails for significantly less makes it an actractive alternative.

As with the name, the Powerbilt looks are unique. While top view is pretty plain Jane (sporting a matte black finish and midsized head), the bottom incorporates orange stripes to give it a high-tech look. The reality is, however, the bottom of the club should be a non-issue as you never see it. On the other hand, how it sets up and how it looks at address are important. For me, I like the clean topline with a simple alignment mark. The face is also deeper than many drivers which helps with confidence to make square contact.

The Powerbilt DFX driver also comes with a number of options for aftermarket shafts. In my case it was the Fujikura Motore F3. While I am a not a shaft geek, I do believe that adding aftermarket shafts from companies that specialize in just that is always an advantage.

So if you are the kind of guy who likes to buy new drivers, but you’re not thrilled about dropping $400, the Powerbilt is a great option. The Tour model runs $299 and the MOI version just $249 so you can save a chunk of change. You can see the whole line on the Powerbilt website.

Monday, May 19, 2014

PowerBilt trying to get back in the game

by gary D'Amato (jsonline.com),

PowerBilt Golf has a nearly 100-year history and a tradition of exceptional persimmon drivers and forged irons once used by many of the best players in the world.

In more recent years, however, the company lost its way, lagged behind in game-improvement technology — the mortal sin in the golf equipment business — and became an afterthought.

Once instantly recognizable by its orange and black staff bags on the professional tours, PowerBilt these days is fighting for a toehold in an equipment landscape dominated by a few giants.

Peek into the golf bags of the top 300 players in the Official World Golf Ranking or the members of almost any college team and you'd be hard-pressed to find more than a handful of PowerBilt clubs.

"I think the biggest problem we've had, I walk through an airport in a PowerBilt shirt and everyone under 45 thinks I work for a tool company," said Ross Kvinge, president of the company. "Our biggest initiative is to get the brand out there again, get our market share up, get our distribution channels up."

Kvinge and partner Dennis Wente acquired the PowerBilt name in 2006 and have injected life into the company with some out-of-the-box thinking and a bold approach to attract young consumers.

PowerBilt recently signed mixed martial arts athlete Cub Swanson to promote its new Air Force One DFX driver. Kvinge said he wants to sign more extreme sports figures and that the company is in the process of developing an extreme fitness program and is heavily invested in junior golf programs.

"Cub Swanson isn't well known in traditional golf circles but I was shocked at how many people on Facebook have jumped over to follow us from him," Kvinge said.

It's probably not the best way to attract the older, money-spending demographic. But those golfers aren't going to give up their TaylorMade or Ping drivers no matter what PowerBilt does and they are aging and leaving the game, anyway.

"Everybody follows the norm," Kvinge said. "That is the problem with the industry. We're not attracting younger players and our number of players keeps declining. We're looking at reaching new golfers.

"We do a lot of junior programs and I talk to a lot of the child psychologists and they say, 'You are spot on.' Kids want everything fast action, they are into extreme sports. We think we're on the forefront of it."

Kvinge wants to put PowerBilt clubs in the hands of young players because "what we have found is by the time a kid is finishing up high school he's already made his branding decision and his father usually follows him."

No marketing program will work without a good product and PowerBilt appears to have one in the Air Force One DFX driver. It has gotten favorable reviews from equipment bloggers and golf magazines.

The Air Force One features patented "nitrogen charged" technology, in which compressed nitrogen reinforces the titanium clubface without adding weight. The nitrogen charging allows for a thinner face, which translates to greater ball speed — the speed of the ball leaving the face — and more distance.

Kvinge said independent testing proved the Air Force One produced a ball speed that was 5 mph faster than that of its closest competitors.

"It took a long time to get the shape, design, depth of face, roll of crown and to adapt to the sound and pressure," he said. "There is a point of diminishing return, too. It took us awhile to get the optimum pressures.

"In simple terms we're able to produce a bigger sweet spot. There's mechanical bracing inside the head (in other clubs) and it creates hot and dead spots. So your sweet spot varies. With ours we have a consistent thickness from toe to heel and crown to sole. You're getting that same consistent feel."

The company also uses the nitrogen charging technology in its Air Force One N7 Players Series and AFO Game Improvement irons.

PowerBilt Golf, a division of the Hillerich & Bradsby Co., originated in 1916. Olin Dutra used PowerBilt clubs to win the 1934 U.S. Open and from the 1960s through the '80s the company's Citation persimmon driver was popular on the major professional tours.

But those days are long gone. Few golfers under the age of 35 have ever hit a wood driver. It's all about technology, and after languishing for decades PowerBilt finally appears to have gotten ahead of the curve.

The next challenge is getting the word out with a small marketing budget and with no paid staff members on the PGA Tour.

"Our biggest problem is to get heard again," Kvinge said. "I can't rely on converting that core golfer who already has made his brand choice. I'd rather recruit new people. That's the direction we're looking at."

PowerBilt Air Force One DFX Tour Driver -- Harnessing the power of Nitrogen

By Jeffrey A. Rendall (golftheunitedstates.com),

PALM DESERT, CA – Nitrogen makes up 78% of the earth’s atmosphere, yet no one ever thought to use it in a golf club head. Until PowerBilt did it, that is. The Palm Desert, California based company discovered pressuring the golf head with nitrogen allowed them to thin the face of a club and produce a piece without mechanical bracing. This in turn created consistent thickness throughout the complete face, effectively fashioning the largest sweet spot in golf. Nitrogen’s the “fuel” behind the Air Force One DFX Tour Driver. Think about that the next time you take a breath. PowerBilt says Nitrogen Charged Technology produces higher ball speeds for more distance and lower spin for increased accuracy. In addition, the nitrogen pressure works as a weightless face support. On impact, the nitrogen rebounds the face faster, generating greater ball speed while keeping in compliance with USGA protocol.

Revolutionary, isn’t it? Such tools may sound like a stretch for a business that rose to fame in the 20th century by manufacturing the highest quality persimmon woods. PowerBilt itself was founded in 1916 by John Hillerich (who also started Louisville Slugger) and the parent company is now under the direction of John Hillerich IV.

You’ll probably remember the PowerBilt name from the 1960’s, 70’s and 80’s, when the company’s Citation Persimmon Woods were the standard by which all drivers and fairway woods were judged.

But in the 21st century, nitrogen is the word at PowerBilt. The company’s president, Ross Kvinge, expands on the journey. “Air Force One has taken quite a few paths to get where we are today. Due to the Nitrogen Charged Technology, it brings in quite a few benefits along with a few issues. How much pressure provides the best performance? How thin can we go on the face to maximize trampoline effect and stay within the USGA protocol? And what about that sound?”

Kvinge continues, “PowerBilt has always been known for the shape and look of the product that appeals to players, so that was a top priority. Second, sound is a key for players. By utilizing a deep face and rolling the crown to the maximum allowed by the USGA, we were able to reduce the sound enhance by the nitrogen to make a nice crack off the face.”

Indeed, DFX means Deep Face Extreme. Kvinge said the current model is actually improved upon over last year’s DF model, making minor adjustments using player feedback.

“We pushed the envelope on the depth of the face to create the DFX (X-treme). We added 6 grams of weight in the sole and moved it up to the face. The combination really seemed to give it that extra pop off the face and help reduce the spin. We knew we had a winner last year, so we just wanted to give it a bit more of an advantage.”

The first thing we thought of when we heard about a driver head filled with nitrogen was… what if it leaks? Everyone knows nitrogen is volatile in certain circumstances – would this thing just explode?

Not to worry, says Kvinge. “When we started this project, we first worked with a cast titanium to eliminate weld lines and prevent leakage. Due to the porosity of cast titanium we then added (by rotational molding) a polyurethane bladder inside the head to guarantee the nitrogen would not leak. We found the casting not only expensive but when charged with nitrogen, it produced very hard feel and loud sound.”

So, out with the casting. PowerBilt then tooled a forged titanium utilizing a plasma welding process to eliminate any leakage. In addition, they still added a bladder for assurance, even though a forged piece eliminates any porosity.

“We found the forged material produces a much better feel and enabled us to shape the head for a good clean crack of the tee,” Kvinge explained.

Now that the head was in order, what role would the shaft play?

Kvinge said PowerBilt designs their club heads with a shaft in mind that performs with a mid-kick, average spin. Once they’ve established numbers that are in the middle of the road in terms of launch angle and spin, they’re free to work PowerBilt’s fitting system to optimize performance.

“We have targeted, with success, to present our product through certified fitting centers. We offer a wide variety of shafts produced by the major manufactures. Through this process, we can maximize performance to optimize spin rates, launch angle and ball speed. It really creates a superior product for the consumer,” Kvinge added proudly.

You can be fit by logging on to the PowerBilt website (www.powerbilt.com) and search the dealer page for a club fitter in your area or simply talk to your local golf professional. More and more golf professionals are offering the service of a fitting session with a launch monitor to properly evaluate your swing and to fit you in product to match your swing.

For our trial, we chose an AFO DFX Tour model with 9.5 degree loft and a Fujikura Fuel shaft. We were immediately comfortable with the club’s feel and looks at address. Because of the deep face profile, the head actually appears somewhat smaller than other drivers, which was a good thing.

As mentioned earlier, the sound of the club was pleasing. What was most apparent after a few hits was how straight the ball flight was with the AFO DFX Tour.

Kvinge says the straight flight is due to the consistent thickness of the face and the edge to edge sweet spot makes for a straighter flight even on off-center hits. In other words, there are no “dead” spots on the face of this driver.

Players who like to work the ball should also be able to use the AFO DFX Tour, though again, we especially noticed the straight flight. Distance was comparable to other high-end drivers.

The AFO DFX Tour does indeed have the “pop” that Kvinge talked about, and seems to be very forgiving. It’s definitely a club to try, and slightly less expensive than many drivers on the market today.

A final neat thing about PowerBilt is its emphasis on being fit – not only for your equipment, but also physically. To that end, they’ve hired Mixed Martial Artist and fitness guru Cub Swanson to head their Power Golf program designed to help get you into the best shape for your golf game.

That’s about as unique as it gets.

Players may tend to overlook PowerBilt as a spent name from the past, an outdated persimmon wood-maker that is no longer relevant in our titanium driver world. Don’t make that mistake – give ‘em a trial along with the rest of the clubs on your must-try list.

Tuesday, April 22, 2014

Powerbilt Inks MMA Star, Adds Punch To Golf Line

PowerBilt looks to entice young extreme athletes to consider golf
 
 
PALM DESERT, CA - PowerBilt has signed MMA athlete Cub Swanson, to promote its brand-new Air Force One DFX driver and all of its latest golf equiment. An
avid golfer who grew up mostly in

the Palm Springs area, the mixed martial arts pro Swanson is part of a new marketing campaign to position PowerBilt with an edgier personality.

"We're in the process of signing other extreme sport athletes," says Ross Kvinge, president of PowerBilt. "Cub is the first because of his passion for golf and his connection to the local community. Cub gives us the opportunity to enhance the future of golf and the idea of golfers as athletes. In signing Cub, other MMA athletes, and additional extreme sports figures, we are reaching younger demographics to entice them to consider PowerBilt for their golf equipment. We are breaking the mold of who golf companies should endorse," added Kvinge. PowerBilt will announce a power golf fitness program in 2014 that will showcase Cub and other extreme athletes. The program will feature custom fitting instructions and extreme fitness techniques with the theme of 'get your game power-built' from the ground up with PowerBilt Golf.

Professional golfers have become more athletic and golf is back as an Olympic sport starting in 2016. PowerBilt hopes to attract youth into golf that might otherwise not consider it by showing them how many extreme athletes play golf as well as their core sport. "We need to get them off the electronic games and out on the course. The youth are following the extreme sports athletes and we feel we can have an impact by reaching out through our athletes and introduce them to golf," adds Kvinge. "The youth are following the extreme sports athletes and we feel we can have an impact by reaching out through our athletes and introduce them to golf. PowerBilt will reach out to baseball players, MMA fighters, BMX, Motocross, surfers and snowboarders."

The latest PowerBilt clubs have an edge to them, too. For instance, the Air Force One DFX driver features Nitrogen N7 "Nitrogen Charged" technology, a newly patented method to reinforce the clubface without adding any weight. The forged titanium body comes with titanium cup face technology, as well as aerodynamic clubhead shaping. It's available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½". The club is offered in a choice of several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for some shaft models.

About PowerBilt Golf
Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. open, and the PGA Championship. today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming, Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweet spot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.

About Cub Swanson
Swanson meets Jeremy Stephens in the main, five-round featherweight division bout of the UFC Fight Night card from San Antonio on June 28. A winner of five consecutive fights, Swanson (20-5) has been targeting a title shot for the last year. He's put away four out of his last five opponents by knockout or TKO.

Media Praises PowerBilt's Air Force One DFX Driver


Palm Desert, CA - PowerBilt's brand-new Air Force One DFX driver hasn't even hit the market yet, but it's already received some media love. In its Most Wanted Driver of 2014 article, esteemed golf media outlet MyGolfSpy rated the Air Force One DFX fifth among all new-for-2014 drivers.

The article - located online at
http://www.mygolfspy.com/2014-most-wanted-driver-overall-awards/ -- claims the Air Force One DFX did well in all of its test categories. Total driving distance was 222.59 yards; total gained vs. control was +1.72 yards; spin was 2991.89 rpm; launch angle was 10.9 degrees, and ball speed was 138.31 mph.

In summary, the website reviewer wrote: "Surprise, surprise, surprise (I'm not actually surprised), here's the PowerBilt Air Force One rounds out our top 5. The numbers were excellent among our lower swing speed players, and we think we probably could have done better at the higher swing speeds too. You won't find many companies who offer a better selection of stock shafts, and you won't find many heads that perform better either. Joke all you want about the Nitrogen, this one is legit."

The Air Force One DFX features Nitrogen N7 "Nitrogen Charged" technology, a newly patented method to reinforce the clubface without adding any weight. The forged titanium body comes with titanium cup face technology, as well as aerodynamic clubhead shaping. It's available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½". The club is offered in several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for some shaft models.

"We're flattered that people are already taking notice of how well our Air Force One DFX driver competes with the market's biggest names," says Ross Kvinge, President of PowerBilt. "There's no question in my mind that this driver has earned that credibility, as MyGolfSpy's testing proves."

About PowerBilt Golf

Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. open, and the PGA Championship. today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming, Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweet spot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.

PowerBilt Introduces Air Force One DFX Driver

Deep face extreme

         
        
 
Palm Desert, CA - Coming March 15, PowerBilt will debut the latest rendition of its popular Air Force One driver, the Air Force One DFX.

DFX stands for Deep Face Extreme. Once the golfer stands over this driver, They will see the difference. The clubface is now 5 mm deeper than the previous version, which catches the ball at impact slightly longer and combines with the nitrogen inside the clubhead to create reduced spin and more distance.

"We reduced the nitrogen pressure to 80 pounds, for better impact feel," says Ross Kvinge, President of PowerBilt. "This new amount of nitrogen generates a tremendous trampoline effect for increased ball speed. In fact, now the trampoline effect is up to the USGA maximum limit. Shot dispersion tightest ever in our drivers. And by adding 6 grams low and forward in the clubhead, we moved the CG lower and more forward than in any other Air Force One driver. We did this to appease our clubfitters who requested a better smash factor. I can confidently say that this is the most solid driver we have ever produced."

PowerBilt's patented Nitrogen N7 "Nitrogen Charged" technology makes its debut in the Air Force One DFX driver, as well; it's a newly patented method to reinforce the clubface without adding any weight. That means every golfer can benefit from maximum C.O.R., maximum C.T., maximum trampoline effect, and maximum smash factor for incredible distance.

The Air Force One DFX features a forged titanium body with titanium cup face technology, as well as aerodynamic clubhead shaping. It's available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½". The club is offered in several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for ultra premium shaft options.

Golf media have already taken notice of the Air Force One DFX driver. MyGolfSpy tested it, and reported: Surprise, surprise, surprise (I'm not actually surprised), here's the PowerBilt Air Force One rounds out our top 5. The numbers were excellent among our lower swing speed players, and we think we probably could have done better at the higher swing speeds too. You won't find many companies who offer a better selection of stock shafts, and you won't find many heads that perform better either. Joke all you want about the Nitrogen, this one is legit."

Golfers can pre-order the Air Force One DFX driver before March 15, by calling 888-488-4653 or visiting
www.powerbilt.com.

About PowerBilt Golf

Since 1916 PowerBilt Golf has designed golf clubs the world's best have used to win such tournaments as The Masters, the U.S. open, and the PGA Championship. today, PowerBilt is pushing the limits on technology with REAL innovation. USGA Conforming, Air Force One woods feature Nitrogen Charged Club Heads, faces as thin as 2.6mm, the largest sweet spot in golf, and maximum COR regardless of swing speed. And all Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt also remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List. Plus One Sports, Inc., is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic gloves.