Overview
Performance
- Swing Speed: 111 mph
- Ball Speed: 166 mph
- Launch Angle: 15 degrees
- Spin: 2700 rpm
- Descent Angle: 41-to-45 degrees
- Carry: 270+ yards
- Total Distance: 290+
Mike Gorton |
PowerBilt has signed golf industry veteran Mike Gorton to be its Web.com Tour representative.
“I am extremely excited the be representing Powerbilt products to the players on the Web.com Tour,” says Gorton. “Powerbilt is one of the most recognized names in golf and has always stood for quality. I am confident once the players try the products, they will know why the Powerbilt name is so revered.”
Gorton has served as a player manager, promotions manager, independent Tour rep and Tour promotions manager since 1990, for various golf companies. Along the way, he has worked directly with Phil Mickelson, Fred Couples, Dave Stockton, Jim Furyk, Ryo Ishikawa, and many others.
“Mike is a seasoned pro and a golf industry veteran,” says Ross Kvinge, President of PowerBilt. “His affable personality and deep ties with Tour pros will definitely benefit us in helping get Powerbilt equipment into the hands of Web.com Tour pros. Our staff is very excited to have Mike on board.”
Since 1916 PowerBilt Golf has designed golf clubs that the world’s best have used to win such tournaments as The Masters, the U.S. Open and the PGA Championship. Today, PowerBilt is pushing the limits on technology with REAL innovation. USGA-conforming Air Force One woods feature Nitrogen Charged clubheads; faces as thin as 2.6mm; golf’s largest sweet spot; and maximum COR regardless of swing speed. All Air Force One woods feature customized speed-rated shafts from Fujikura. New Nitrogen Charged Air Force irons also feature the hottest and thinnest face in golf. PowerBilt remains the No. 1 choice for junior golfers; and the PowerBilt Air Force One irons were named to the 2011 and 2013 Golf Digest Hot List.
Plus One Sports, Inc. is the U.S. licensee of the PowerBilt brand. PowerBilt is a division of the Hillerich & Bradsby Co., a family owned-company which has been making golf clubs since 1916. Based in Louisville, Ky., Hillerich & Bradsby is also the maker of the world-famous Louisville Slugger bats and Bionic golf glove.
The titanium revolution hit golf in the early 1990s, as club manufacturers realized they could make ultra-thin driver faces with the lightweight, super-strong metal. The thinner the face, the greater the spring-like effect and the faster the ball jumped off the face.
Then the ruling bodies got involved and limited the so-called trampoline effect, putting the reins on the springiness. Also, if you make the driver face too thin, it tends to cave in or crack. So titanium driver faces have to be reinforced with something, and that something adds weight.
PowerBilt, however, figured out a way around this problem with its Air Force One DFX driver. PowerBilt injected the driver with nitrogen to reinforce the face. Why nitrogen? It's an inert gas, which doesn't contract or expand with temperature changes. So the clubhead is lighter than most, and the pressure (and consequently the spring-like effect) in the clubhead is always constant.
How the PowerBilt Air Force One DFX driver plays The DFX in the name of this newest Air Force One stands for Deep Face Extreme. The face is 5mm deeper (higher) than the previous version, and the club inspires confidence at address.
During testing, I found a noticeable difference in feel and sound between balls struck in the sweet spot compared to ones struck a bit low on the face or out toward the toe or heel.
As for power, the Air Force One DFX has plenty.
On the 510-yard third hole of my home course, I decided to pull driver (which I haven't done there in years) to try to take advantage of a good tailwind. Next thing I knew, I felt and heard the ball contact the sweet spot, and watched the ball rocket down the fairway and over the hill. For my second shot, I had 190 yards left to the green.
PowerBilt's Air Force One DFX driver: The verdict PowerBilt's Air Force One DFX driver ($250-$300) represents serious competition to better-known companies' 2014 drivers. The stock Fujikura Motore F3 shaft is excellent, and the matte black crow and scalloped heel and toe portions of the sole all just look pretty tough.
Off-center hits have a distinct "clinky" sound, but distance did not appear to be compromised too much. And when you do catch a drive in the sweet spot, the ball leaves the face like a tracer bullet.
For more information, visit powerbilt.com.
Ever since the late, great Gary Adams successfully marketed the first mass produced “metalwoood” the Taylormade Pittsburgh Persimmon, in the early 1980’s there has been an arms race in driver technology.
Although the Pittsburgh Persimmon was cast steel, it was the introduction of titanium heads that really sent driver distances off the charts. Titanium is a space age metal developed by the Russians for space craft that has the strength of steel at less than half the weight.
Titanium allowed driver heads to increase in volume and to thin out the driver faces. The introduction of the Callaway Big Bertha and the Great Big Bertha and the trampoline effect of driver face recoil caused the ruling bodies of golf, the United States Golf Association and the Royal and Ancient Golf Club to institute limits in head size and trampoline effect, a/k/a coefficient of restitution.
Many traditionalists felt the horse had gotten well away from the barn before the rulers acted on setting 460 cubic centimeter size and .820 coefficient of restitution limits but that hasn’t stopped engineers at OEM’s from trying to come up with new and better technologies.
Powerbilt, an old name in sporting goods since 1916 and specifically golf equipment who used to produce high quality persimmon wood drivers has rentered the golf market with Air Force One DFX nitrogen charged driver line.
DFX stands for Deep Face Extreme. The clubface is now 5 mm deeper than the previous version, which catches the ball at impact slightly longer and combines with the nitrogen inside the clubhead to create reduced spin and more distance.
“We reduced the nitrogen pressure to 80 pounds, for better impact feel,” says Ross Kvinge, President of PowerBilt. “This new amount of nitrogen generates a tremendous trampoline effect for increased ball speed. In fact, now the trampoline effect is up to the USGA maximum limit. Shot dispersion is also the tightest ever in our drivers. And by adding 6 grams low and forward in the clubhead, we moved the CG lower and more forward than in any other Air Force One driver. We did this to appease our clubfitters who requested a better smash factor. I can confidently say that this is the most solid driver we have ever produced.”
PowerBilt’s patented Nitrogen N7 “Nitrogen Charged” technology makes its debut in the Air Force One DFX driver, as well; it’s a newly patented method to reinforce the clubface without adding any weight. That means every golfer can benefit from maximum C.O.R., maximum C.T., maximum trampoline effect, and maximum smash factor for increased distance.
The Air Force One DFX features a forged titanium body with titanium cup face technology, as well as aerodynamic clubhead shaping. It’s available in both the high MOI and Tour Series, in lofts of 8.5°, 9.5°, 10.5° and 12.5°. Standard shaft length is 45 ½”. The club is offered in several leading shaft models from the top OEM shaft brands, so that golfers will achieve the optimum launch angle and spin rate for their unique swing. MSRP starts at $299.99, and there is an upcharge for ultra premium shaft options.
We tried the Air Force One DFX and found it to be quite legit. First off the looks and graphics are distinctive and attractive. The clubhead looks very compact at address especially since it is a max size 460 head. The AF One looks like a golf club and not a turtle at the end of a stick like a lot of 460 cc drivers. The clubhead looks strong but manageable creating confidence to really go after the drive.
The feel was very solid even on off-sweet-spot hits and really something else when hit on the button. That feeling is like when swinging a hammer and catching the nail perfectly. The ball carried impressively with limited side spin. Distance was quite favorable.
Any golf driver aficionado knows that all the OEM heads are good or great or whatever but the difference in performance for the individual golfer is in the driver shaft. The fact that the buyer of the Air Force One drivers can get shafts from the best names in shaft technology should erase any doubt on how serious Powerbilt is about selling a quality product. With shafts from Fujicura, Oban, Mitsubishi and Graphite Design and all the variations in stiffness, kick point and length the golfer can dial in the perfect stick to increase their distance.
For more information, visit www.powerbilt.com.
Wayne Mills is a member of the Golf Writers Association of America and Course Rater for a national magazine.
PING, TaylorMade, Titleist, Cleveland, Nike, we all have a perception of those brands that are based on the combination of experience and marketing. However, none of those names in itself has any connotation of the product’s performance. In other words, Nike is not an adjective or verb so it is only through years of commercials that we attach it to real feelings.
On the other hand, some companies choose names that are intended to incite an emotion. Hence the name Powerbilt - obviously it is supposed to infer an association with a driver that delivers what we all want – power. Ironically, it was the name Powerbilt that was at the root of my initial concern.
You see, it’s a bit of a catch 22. Without a flashy name, I likely would have never remembered Powerbilt, but the name itself was a red flag for a driver hiding behind a smoke screen of clever naming. Add the fact that Powerbilt’s most noted ambassador is not a golfer but rather an MMA fighter and you can imagine why I feared the worst.
Despite all of my initial concerns, reviewing products from new companies is always fun because I have no idea what to expect, so there is the chance I will be pleasantly surprised. Sure I had read about Powerbilt, but I had never seen one in person, let alone hit it. Therefore, I decided my first trial would be 100% straight to the course.
On that particular late afternoon, I walked right past the driving range and headed straight to the tee box (apparently everyone else is working at 1pm on a Wednesday). To be clear, there was literally no one else in sight so I even surprised myself when I exclaimed out loud “oh on my gawd” just after contact. No, not because I could tell I ripped it 325 (why is that the magic number reviewers like to use?) but rather due to the unexpected sound.
Softball bat is what I would liken the sound to, or maybe the old Nike Sasquatch, but definitely a loud “ting”. As I walked down the fairway, however, there was my ball in much the same place it always is (give or take a few yards).
Over the course of that first round I continued to hit drives to my typical landing spots with roughly the same accuracy and distance as I am accustomed to. Thankfully, the sound also became more of an afterthought rather than a jolt to my system.
What I did notice though was my ball flight was lower than most other drivers I hit. This is in part due to the fact the driver has a 9.5 degree loft. Still, the ball definitely stayed lower than I am accustomed to, with the trade-off being that it also rolled out more than usual. NOTE: the Powerbilt DFX driver is not adjustable, which is actually 100% fine by me, but you do need to make sure you get the right loft.
In addition to the supercharged name, Powerbilt also is literally super charged with nitrogen. Now I am no chemistry major but I am pretty sure that this is also what is in my son’s paintball gun. Clearly, the nitrogen in the driver is not exactly the same as what is used to power projectile war paint, but you get the idea. So in the age of endless widgets to make the ball go farther, I am not in a position to say whether this chemistry experiment works, but I can tell you that over the course of 8 or 9 rounds I hit a bunch of drives farther than normal and with roughly the same forgiveness.
Truth is, one of the reasons I was intrigued by the Powerbilt driver was because I had read the results from My Golf Spy’s driver tests and the Powerbilt was near the top for guys with sub 100mph swing speeds (hey, that’s me). Unlike MGS, we are not exactly scientific in our approach to reviews. On the other hand, we play in real conditions on courses that we are extremely familiar with so understanding distance and accuracy is something I am comfortable speaking to, and there is no doubt in my mind that the Powerbilt stacks up with the big brands, AND, considering the fact that it retails for significantly less makes it an actractive alternative.
As with the name, the Powerbilt looks are unique. While top view is pretty plain Jane (sporting a matte black finish and midsized head), the bottom incorporates orange stripes to give it a high-tech look. The reality is, however, the bottom of the club should be a non-issue as you never see it. On the other hand, how it sets up and how it looks at address are important. For me, I like the clean topline with a simple alignment mark. The face is also deeper than many drivers which helps with confidence to make square contact.
The Powerbilt DFX driver also comes with a number of options for aftermarket shafts. In my case it was the Fujikura Motore F3. While I am a not a shaft geek, I do believe that adding aftermarket shafts from companies that specialize in just that is always an advantage.
So if you are the kind of guy who likes to buy new drivers, but you’re not thrilled about dropping $400, the Powerbilt is a great option. The Tour model runs $299 and the MOI version just $249 so you can save a chunk of change. You can see the whole line on the Powerbilt website.